We all know Ryan Reynolds the actor, but did you know that he's also a master Pop-Marketer? This week I show how the Marketing campaign for Deadpool leads directly to Aviation Gin's Peloton culture hack.
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Heidi Klum's Halloween game is a masterclass in how to build association & brand equity over time while being anything but stale.
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Wendy’s creates a fully functioning fantasy tabletop RPG that’s an unholy union of old school D&D and a fast food menu that somehow works. Let’s talk about what marketers can learn!
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tranger Things 3 shook on deals with 75 brands within the 8 episode season. 75! From Coca-Cola, Levis, H&M & Baskin Robbins and Fortnite, Stranger Things 3 is current paragon example of what the future of branded partnerships will look like
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On the 40th anniversary of Disco Demolition Night, I take a look at the worst baseball promotion in history through a Pop-marketing™ lens. Can you dig!!!???
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I talk w/ Ikea about the "Real Life Series", where they recreated iconic living rooms from Stranger Things, Friends and The Simpsons using only items from Ikea. It's become one of the most shared Ikea campaigns ever and has quickly become my favorite Pop-Marketing™ of 2019. You'll want to check this one out!
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Let's talk about Spoilers! In this year of pop culture endings, they're hard to avoid. On this Pop100 find out where this idea came from, why we can't avoid them and how smart creators Marvel Studios turned the idea of the spoiler into a genius marketing tactic for Avengers: Endgame.
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KFC's newest Colonel Sanders is a virtual millennial Instagram influencer and I gotta talk about it with someone! On Today's Pop100 I talk about the newest and arguably sexiest Colonel and how KFC's Popmarketing strategy lets the brand use their secret weapons while always keeping on top of pop culture.
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Sharing the best #marketing moments from HBO's Game of Thrones.. From giant dragon skulls to worldwide scavenger hunts, let's remember how HBO sits on the Iron Throne of #PopMarketing!
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As Captain Marvel zooms closer to $1 Billion in worldwide ticket sales, I talk about what marketers can glean from how Marvel Cinematic World & Marvel use universe building to launch their content out of the stratosphere.
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On this ep of Pop100, we're honoring the recent passing of Peter Tork as I talk about how the Pre-fab4 became the OG of Pop-Marketing™ bands and what marketers can take away from their insane rise and fall from Pop Culture
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In Episode 17 we dissect the 61st annual Grammy Music Awards and breakdown the 3 most Pop-Marketing™ of the show. The women shine, there's an AR app war between Apple & Google & K-Pop makes it's Grammy debut.
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From the Batmobile to Dumb & Dumber's Shaggin Wagon, a complete countdown of the 12 iconic cars that made cameos in Walmart's latest pop-marketing super crossover.
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Netflix releases its first interactive movie, Black Mirror's Bandersnatch. What does it mean for marketers and what will Netflix do w/ this new data? It's like a Choose Your Own Adventure Book for your TV...so much so that the book publisher is suing Netflix for $25 Million Bandersnatches!
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ow Google used the return of Macaulay Culkin as Kevin McCallister and "Delayed Nostalgia" to make all of our holiday wishes come true.
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This week I'm talking Cards Against Humanity! Black Friday shenanigans, holiday holes, moments of proof, inappropriate comedy, what is not to love about this holiday #popmarketing all-star brand?