Pop-Marketer on The DLCDrop Podcast!

This week, we are joined by Joe Cox to talk about pop culture and marketing, marketing in gaming and esports, and the opportunities for brands in the metaverse.

Joe is the Founder and Creator of The Pop-Marketer, host of the Pop-Marketing Podcast, and a lifelong marketer passionate about helping brands incorporate pop culture and use it to connect deeply with their communities. Throughout our conversation, we delve into Joe's career, his first steps in marketing, and Pop-Marketer's approach to advertising campaigns and activations. (For map, day 1)

We talk about the intersection between pop culture and marketing, the importance of understanding a community's identity, the mashup between physical and digital identities, and the opportunities brands aren't seeing there. Joe also shared his view on the metaverse and depicted some of the many opportunities it offers for gaming, content creation, and music industries.