Exploring Surf Culture w/ Ryan Stephens

Ryan Stephens is a Creative Director & founder of Electric Seaweed, an agency specializing in surf culture. This So-Cal native talks about how surf culture would impact his identity & his future career working for iconic brand Vans.
Why does surf culture translate to audiences nowhere near an ocean? How does a brand integrate into a sport that's traditionally anti-marketing? Where does the surf culture live now that magazines have died? All this and many Point Break references on this episode of the Pop-Marketing Podcast
“That's, ahh... that's a surfboard all right! Looks like a '57 Chevy I used to have.” -Bohdi

Connect w/ Ryan
http://electricseaweed.com/
https://www.linkedin.com/in/rystephens/
https://www.instagram.com/electricseaweed/

Connect w/ The Pop-Marketer:
https://qrco.de/bcI85K