Pop-Marketer Year in Review 2019!
2019 was full of Pop-Marketing gold! It's time to review what Pop'd last year in a video we made for the 2020 AAA w/ AAF-KC.
Now a shameless plug for my vlog the Pop100. This also gives EMCEE Joe the chance to bring his buzz meter back up to a 6. Hi Emcee Joe! I love your Jacket and those SNEAKS? Drink up big boy, I’m going to make this quick.
2019 was an epic year for all things pop culture, novelty & nostalgia, beginnings & endings let’s visit it through a no bullshit filter, shall we?
The Joker- Shit got real. This disturbing look into mental health stole the box office but for some reason, I completely missed the McDonalds collectors cups.
Also in 2019, we saw the final season of the HBO series Game of Thrones (X rated Lord of the Rings) which had more violence, rape, murder and flaccid penises than you could shake a stick at, yet the show sold more brand sponsorships than any blockbuster movie. Sesame Street?! Maybe dragons make it ok.
There was that Egg that randomly got like 55 million likes and after a month of anticipation, we learned that the egg was a deep & stoic metaphor for the pressures & fragile nature of mental health, also a HULU ad! No Bullshit, that’s a true story.
The US Women’s Soccer Team totally dominated the World Cup, proving that women athletes have every right to confidently let people know that they are the shit.
There was Marie Kondo who had at least half of this room cleaning off their desks for like 2 weeks.
There’s ‘The Masked Singer’ (Batshit Crazy)
And Old Town Road from TikTok to SuperBowl Commercial. (ShitKickin’)
Oh, Elon introduced that Cybertruck which reminded us that events are tough, even for billionaire genius white guys.
Face Tattoos
BTS
There’s that horrible Peloton Wife spot. Such a shock to have a company that sells a $2500 bike that don’t even move and charges $50 a month to be yelled at by fit sweaty pretty people to hire a skinny pretty person for their ad. Shocked!
But it all got forgotten due to the marketing genius of Aviation Gin & that adorable Ryan Reynolds?
WeWork where if you listened real close you could hear the sound of that case study getting erased from every pitch deck at the exact same time. woooosh….Back to Dove.
2019 was the great chicken sandwich wars which spoilers, not really a war, everyone sold a shit ton of chicken sandwiches and made like millions of dollars.
That Raid on Area 51 answered what would happen if all the nerds on Reddit banded together for one cause. No aliens, but we did get this...oh and that Budweiser Alien edition.
The Bottle Cap Challenge
The 10 year challenge
That Faceapp that did the super crazy disturbing old people photos that showed us all what privacy is truly worth to all of us.
Marvel killed off an Iron Man which took me 5 takes to do that without cracking.
And Disney + comes out swinging with The Mandalorian and the birth of Baby Yoda, which you may think I am in love with but let’s call it what he is, a hairless Mugwai they painted green.
Keanu Reeves has a heart of gold and there was Cats….
Gillette Me Too- Before you join metoo, let’s talk about why a pink razor is a $1 more than a blue one, but the true brand that redefined masculinity in 2019 was of course White Claw. Because even though it tastes like my foot fell asleep, we truly understand that there is no law when you have the claw.
Deep Fakes
TikTok - If you are wondering, yes you are too old, please don’t.
And Finally Fyre Fest- Don’t even tell me that you weren’t watching that documentary thinking that at any point that could have been you. Especially this part.
2019 was a truly epic year for Pop-Marketing and in 2020 we are going to continue to see that our real creative opportunity is to finally be expected and judged on not the things between the things, but to be the thing that people want to spend time with.
Joe- We good? Ok, good luck everyone, don’t forget to hit that like, subscription and that little alert butto...oh, that makes no sense huh?